'One of our customers' most frequently asked questions is about dimensions for when the stroller is folded to be stowed,” says Bumbleride’s Chief Customer Officer Ryan Wilson. They offer a variety of practical benefits for both business owners and shoppers.īumbleride has been an early adopter of this technology, implementing 3D models in their store to help customers shop their eco-friendly strollers. Dalia Lasaite, CEO of CGTrader A flexible new media format with many applicationsģD models are not just a gimmick. High-quality 3D models look as real as professional photos and can eliminate the need for costly studio photography. Skilled 3D designers can create photorealistic 3D models with just 3-5 product images captured with a smartphone. That’s because the same 3D model-like the one created by CGTrader for Rebecca Minkoff above-can be used to generate: 'At a time when the savvy fashion shopper wants to be able to connect with a brand's persona, understand the texture and structure of every bag, and envision how they'd feel wearing each piece in a collection, we're excited to host video and 3D within our Shopify ecommerce site to bring shoppers that much closer to Rebecca Minkoff designs.'Īs assets, 3D models offer more flexible customization and lower costs in the long-term compared to traditional photography. And when visitors viewed a product in AR, they became 65% more likely to make a purchase. They found that visitors who interacted with a 3D model were 44% more likely to add a product to their cart and 27% more likely to place an order than visitors who didn’t. Rebecca Minkoff has been using 3D models on their product pages since Fall of last year.

How 3D and AR are improving conversion rates for Rebecca Minkoff

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